The annual Cinefranco festival takes place at TIFF from March 23rd to April 1:

French film is in the spotlight at the TIFF Bell Lightbox beginning Friday (March 23 thru April 1) when the annual Cinefranco festival touches down for 10 days of movies from France, Belgium, Switzerland, Morocco and Canada. The homegrown entries don’t hail solely from Quebec this year; the festival opener is that rarest of birds, a Franco-Ontarian comedy, in this case about a loveable con man who revives a small northern town’s fortunes while desperately trying to save his own skin.

From director Dominic Desjardins, La Sacrée (Holy Brew) is a delightful romp featuring a cast of mostly Ontario-based francophones including the wonderfully convincing Marc Marans, above, as the charming scoundrel at the centre of the action.

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